Our Journey
2014 Observing the harmful effects of the gutka menace in the state, the Pandey brothers envisioned creating a healthier, more authentic paan masala alternative.
2017 Official launch in Gujarat, introducing the market to a safe, natural, and tradition-inspired product
2018 Inspired by their uncle, the Pandey brothers developed the unique Ancle Meethi Supari, blending health benefits with heritage flavors.
2025 Varansi Ashik/Ancle Supari goes national with a massive digital marketing push, bringing the essence of Varanasi’s paan culture to the entire country.
WE’RE THE ESSENCE OF
FLAVOR AND CULTURE
Varansi Ashik (a premium supari brand) was founded by the visionary Pandey brothers to bring the authentic taste and rich traditions of Varanasi’s paan culture to a wider audience. Drawing on ancient recipes and using only the most natural and authentic ingredients, Varansi Ashik delivers the essence of Varanasi’s heritage to your palate.
This product is crafted to be a safe and healthy alternative, free from the harmful effects often associated with gutka-based paan masalas. Experience the legacy of Varanasi, reimagined for modern times.